Why Amazon is Winning
Ease of Use
Amazon is kicking butt. I hate to say it, but it’s true. You know why they are winning? Because they are SMART and know their demographic! They know customers are tired of running out for toilet paper and we hate being checked out at the register by teenagers who are practically making out with each other. They also know we like a variety of items available to choose from. That word AVAILABLE being the key term. There’s why they are winning and all the other stores are losing. A healthy economy is about competition. Let’s consult Webster shall we?
Compete: to try to get or win something (such as a prize or reward) that someone else is also trying to win : to try to be better or more successful than someone or something else
Other stores will DIE (are dying) if they don’t try and keep up with Amazon. Hey other stores – you need to COMPETE with Amazon to get your customers back! Get us back! Get ME back! I’ve gone over to the other side! I cannot believe I actually bought a DASH button or anything from Amazon!
I get it, you don’t have as much revenue as Amazon, but you can get creative. Ask people what they want and have it in stock! If Amazon offers 2 day free shipping, offer something similar! Invent your own type of “Prime” service or something similar.
I’ve been to two Target stores for my printer ink. For weeks now they haven’t had it. I have worked in retail before and it’s no-brainer than when you are down to the last two items on the shelf that you begin to re-order so your rack isn’t empty. Well Amazon had my ink at lower prices with free two-day shipping. Sorry Target. I didn’t even have to leave my couch or change out of my pajamas. No-one cares anymore. No one has a good work ethic and wants to keep their store tidy. I’ve seen it from the inside. When the district manager visits, the staff scrambles to make the store look great. Too bad that doesn’t happen everyday. Where has pride gone? No one seems to be motivated to do good work and do it well.
I am really troubled by all of this. I don’t want to use Amazon, really. But they make it easy and convenient for me. I am 34 years old, but I already sound like a disgruntled old lady yapping about lazy teenagers and bad service. I guess that speaks for itself….